Do you have a closet to die for?

Sustainable fashion, consumer choices and shifting our perspectives

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How influential is fashion in your life? If you answered, VERY, you are correct. It is said that over a 100 pairs of hands touch our garments before they make their way to our closets. Think about that. The choice you made to get dressed today, effects someone in the another part of the world.

Do you ‘love on” your clothes? I mean do you have a personal style you have settled into or are you still letting the “fashion powers that be” tell you what is in? Style should be all about you, comfort, utility and whatever else you want to say to the world.

Most of us do not know how our clothing is made or what it is made from. That is an old mindset that needs to be updated, especially given todays climate of the industry and the world.

As consumers we have a lot of power in our wallets. They are our dollars but they are more influential than that. They are votes. They tell brands whether we love them or we will leave them. They tell the world our style and our values by what we choose to wear everyday. We get inspiration from each other and then purchase items based upon our desires.

The current fashion industry encourages consumption and it rewards you for doing it and for doing a lot of it. However, the message of massive consumption is outdated. We are experiencing a shift in the minds of consumers. It is up to the brands to be good storytellers. It is up to each of us, the consumer to begin to care about our purchases.

The fashion industry seems to be at a crossroads. On one hand, it needs to sustain itself by selling mass amounts of products to the consumer. After all it is a 2.1 trillion dollars industry. It clothes billions and employs millions of people. On the other hand, I believe it has a responsibility on the business practices it chooses to take part in. The brands have a responsibility to treat its workers fairly and give them safe environments to work in. To steward the natural resources that it is using to produce their goods. To put it into perspective. It takes about 3 years worth of drinking water to make one t-shirt’s journey from the farm fields to your closet. How many do you own? How many are in the world? Water is a precious commodity and the industry is polluting it and consuming it at alarming rates.

While the fashion industry is in a major shift, we as consumers can do our part to help. We can buy better and buy less. We can shop consignment, second hand and vintage. We can even shop our own closets. Most importantly we can decide what our own style is and not fall prey to the propaganda of the big advertising campaigns that feed this massive machine.

Let’s each do our part to help get through this transitional chapter in an industry that we love so much

Sustainably Yours,

Tracey Martin xo

Jessica Ricci